Efective Date: 01.10.2024
1. Introduction
MB Blue Age Lab, located at Sauletekio al. 15-1, 10224 Vilnius, Lithuania, ("we", "us", or "our") operates labelwise.org. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information.
2. Information We May Collect
We may collect the following types of information from users:
a) Personal Information:
• Name
• Email address
• Gender
• Age group
• Household income
• Relationship status
• Hobbies and interests
• Any other information you provide through our quiz
b) Usage Data:
We collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
c) Cookies and Tracking Information:
We use cookies and similar tracking technologies such as Google Analytics, Microsoft Clarity, and Facebook Pixel to collect information on website usage and improve user experience.
d) Facebook Data:
When you interact with our Facebook ads or visit our website through a Facebook ad, we may collect information provided by Facebook, such as your Facebook ID, email address (if shared), and interaction data with our ads.
3. How We May Use Your Information
We use the collected data for various purposes:
• To personalize quiz results and communicate relevant information
• To improve our services and user experience
• To send marketing emails based on your preferences
• For remarketing and targeted advertisements using platforms like Facebook and Google
• To provide and maintain the Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer care and support
• To provide analysis or valuable information so that we can improve the Service
• To monitor the usage of the Service
• To detect, prevent and address technical issues
• To target and optimize our Facebook ad campaigns
• To analyze the effectiveness of our Facebook marketing efforts
We do not sell or share your information with third parties except for necessary service providers.
4. Data Retention
We retain your personal information for up to 1 year unless you request deletion. You may contact us at
[email protected] to request access to, correction of, or deletion of your personal data.
5. Your Rights
You have the right to:
• Access, update, or request deletion of your personal information.
• Opt-out of marketing emails at any time by clicking “unsubscribe” in any email we send.
• Disable cookies through your browser settings.
For users in California, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to request information about the data we collect and to ask for your data to be deleted.
6. Data Security
We take reasonable precautions to protect your personal data. However, no method of transmission over the internet or method of electronic storage is 100% secure.
7. Cookies and Tracking
We use cookies, Google Analytics, Microsoft Clarity, and Facebook Pixel to track website usage and remarket our services. You may control the use of cookies through your browser settings.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is not shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
We use Microsoft Clarity to capture usage data for the purpose of improving our website and understanding user behavior. This data includes page views, clicks, and other interactions.
8. Children’s Privacy
We use Facebook Pixel and other Facebook tools to collect data about your interactions with our website and Facebook ads. This information helps us to measure the effectiveness of our advertising, ensure our ads are being shown to the right people, and improve our marketing efforts. The data collected may include information about your device, websites you visit, purchases you make, ads you see, and how you use their services.
You can learn more about how Facebook uses your data in their Data Policy: https://www.facebook.com/policy.php. You can manage your ad preferences on Facebook through your Facebook account settings.
9. Children’s Privacy
Our services are intended for users aged 18 and older. We do not knowingly collect personal information from children under 13.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify users of any significant changes by posting the updated policy on our website.
11. Contact Information
If you have any questions about this Privacy Policy, please contact us at [email protected]